“Are your ears Happy Ears?”
Millions of disposable ear plugs are sent to the landfill every day, increasing the level of environmental pollution each year. Happy Ears is determined to reduce waste within the industry by providing the world with their original eco-friendly ear plugs which last an entire year. The problem is, how do they get people to realize the need for ear plugs before they are forced to buy the disposable option out of desperation for silence? The “Are your ears Happy Ears?” campaign aims to do just that by highlighting how silence can equal daily clarity.
Take a closer look at the art:
Poster. For parents that face non-stop commentary from their children, Happy Ears makes a poster to show just how distracting it can be. Happy Ears can give consumers the silence to let kids just be kids, not all the noise.
Ceiling Mural. To ensure people are thinking about theirs ears before it’s too late, this ceiling mural will be plastered inside business hallways, doctor’s offices, lobbies and more.
Stickers. With stickers, Happy Ears can pose the question, “Are your ears Happy Ears?” to people everywhere. Interns will be responsible for attaching stickers onto the surfaces in their favorite spots (legally of course).
Pillows. The desire for a goodnight’s sleep drives many consumers to purchase ear plugs, especially if the neighbors have a vocal pet. Pillows are the perfect reminder of the benefits of Happy Ears. The pillows will be sent to influencers to share and partners including, SXSW, Lollapalooza, Reeperbahn and Red Bull to use at events.
Instagram. Happy Ears is a big fan of Instagram and will share the campaign on their account to let followers see how Happy Ears can grant a bit of everyday clarity.
This project was created solely for a class. It was not commissioned or approved by the client.