“Smell like Christmas this Man”
Men are passionate about the hair that grows on their face. They are also passionate about being the smartest in the room. The “Smell like Christmas this Man” campaign combines both desires. With a grammatical error waiting to be pointed out, the campaign perfectly encapsulates how simple it is for a Duke Cannon man to highlight the Christmas spirit in every follicle.
Poster. Duke Cannon invites pedestrians to scratch and sniff the same exact scent which is included in the “The Beard that Stole Christmas Gift Set.”
Print Ad. Using a gingerbread man to symbolize a classic Christmas scent, Duke Cannon showcases that any man can experience facial hair with holiday spirit.
Handout. What a better place to share the gift of holiday facial hair than in local barber shops with small flyers that make accessing “The Beard that Stole Christmas Gift Set” easy.
Social Media. Now men of all kinds can feel the joy of Duke Cannon this holiday season and even suggest what an amazing gift it would make for the other men in their lives.
Online Banner. Focusing on websites and news outlets, heavily trafficked by men, Duke Cannon highlights the simplicity in the decision to smell better this holiday season.
This project was created solely for a class. It was not commissioned or approved by the client.