“Stress Smarter”
The University Information Technology Services at Indiana University helps students access the technology, tools and services needed to excel on campus. One of the biggest challenges they face is connecting with incoming freshmen who have the most to gain from UITS, but are overwhelmed by information. In response, our team created the campaign, “Stress Smarter”, that encourages students to ditch their old tech stress relief habits and turn to UITS.
Bus Ad. Let’s kill two birds with one stone, giving bus riders on campus something to read and students a solution to the most infuriating tech issue.
TV Slide. Students at IU, Especially those in Kelley will encounter Excel problems but UITS can with that too in this digital TV display.
Flyer. Don’t let the printer win, instead let UITS make printing assignments easy with posters inside university computer labs and bulletin boards.
Instagram. Quit crying into the pillow over password problems and ditch the “freshman 15” because UITS can help students feel secure with Passphrase Reset and IU Notify.
Calendar. OneDrive simply makes life easier and UITS can help you get there, but a calendar might help too.
Lip Balm. UITS helps students smoothly transition to college so why shouldn’t their lips be a reminder.
AirPods case. UITS wants students to know they can relax and listen to some music because UITS has their back.
Planner. With UITS, students have all the information they need to succeed but it’s probably a good idea to still keep track of due dates.
Creative Team:
Lea Edward, Morena Frejenal, Julia Fromstein & Reagan Mudd
This project was created for and commissioned by the client, Indiana University Information Technology Services.