“Big Ideas”
Crayola® now offers the Crayola Ultimate Crayon Collection, which includes 152 assorted crayons, a storage caddy and a built in sharpener, all so that little creatives have the materials they need to thrive. To show parents, who want to provide the best for their children, the unlimited capacity for creativity awaiting within this collection, the “Big Ideas” campaign was born. We felt the only way to show big ideas was to draw big ideas exclusively using the colors found inside the pack.
Bus Ad. Kids and parents alike will find themselves drawn to the dinosaur munching on the edge of this city bus which highlights the glittering color, “Maroon Mist”
Bus Station Ad. Stretching up beyond the boundaries of the bus station, a depiction of a Giraffe showcases the variety of brown colors that are found inside the collection of crayons.
Mural Ad. Blasting off into Outer Space, this rocket ship features the color “Wild Blue Yonder” to capture the attention of anyone near the mural.
Print Ad. The Statue of Liberty is a hefty monument that symbolizes big dreams of freedom and democracy, but it also symbolizes the variety of green’s included in the Ultimate Crayon Collection.
Social Media. Crayola® will share posts on social media platforms with the hashtag #Unlimited Creativity and encourage users to submit their own drawings to be featured in the campaign.
Creative Team:
Lea Edward, Morena Frejenal, Julia Fromstein & Reagan Mudd
This project was created solely for a class. It was not commissioned or approved by the client.